“It comes down to how common and how broad-based this is. It’s hard to quantify,” Anthony Keizner, co-founder of recruiting firm Odyssey Search Partners, said.

One key question, Keizner said, is how much equity employees get and its potential value, since cash compensation alone probably isn’t enough to lure people to startups like Rogo. An equity grant in a company that succeeds could be “as lucrative, if not more lucrative, than being on a traditional finance path,” he said.